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The Market-Oriented Rice Development Project (MOReDeP) officially registered three new rice varieties. MOReDeP started to multiply early generation seeds of these varieties at several research stations of Zambia Agriculture Research Institute (ZARI). Each variety has distinctive and attractive characteristics such as early maturity, strong resistance against specific rice diseases, superior grain quality and taste. It will take a few years till the seeds are accessible to ordinary farmers, but we believe these varieties will open up more options for farmers to market their products and plan their business as a whole.